Occupy Madison Avenue

November 11, 2011

As Luke and Mark say in the Bible “where your treasure is, there your heart will be also.”

In a culture with an economy comprised 70% of consumer spending, how and where we choose to spend our dollars is often more important than how we vote. So I was pleased to run across this article today in the New York Times pointing out that shoppers are pushing back against the latest ploy by big retailers to grasp for Black Friday sales. Power shoppers who go after the post-Thanksgiving sales have said “Enough” to retailers who have moved store opening times to midnight or earlier on Thanksgiving night and are starting to boycott the Black Friday frenzy. The marketers have finally trespassed too far into personal lives, as the earlier start times interfere with the Thanksgiving celebrations of both shoppers and employees.

The “rituals” that Black Friday shoppers say they have come to enjoy appall me. But I realize the many of these bargain-hunters are people (the 99%) doing their best  to meet absurd cultural expectations for making Christmas “merry” with their limited personal resources. Finally, as individuals, the boycotters are throwing off these cultural shackles and voicing their opinions with their credit cards.

In the article a Target spokesperson refers to shoppers as “guests”, a euphemism I find particularly insulting. How many of us would invite guests to our homes for an event that starts in the middle of the night after an already exhausting Thanksgiving Day? Recently, however, I heard an NPR commentator describe most American interactions as “mutual exploitations.” And David Brooks described Americans in yesterday’s editorial as “a democratic, egalitarian people who spend our days desperately trying to climb over each other.”

We don’t have to be that kind of people, however, if we choose not to. Each of us simply must raise our individual consciousness and realize in how many ways the big institutional powers in our society have usurped both our goodness and our individuality.

For the record, today (11/11/11) is viewed by some New Agers as “a gateway to a higher opening of consciousness on the planet.” Let’s hope so.


Advertisements

4 Responses to “Occupy Madison Avenue”


  1. This is the first time I frequented your web page and to thispoint? I amazed with the research you made to create this actual post incredible.


  2. Did you design the layout this well with the default post tools? Your post is incredible.

    • carol Says:

      Thank you. I am glad you like my post. I used the layout Simple by Phu Li. I don’t do anything special except put the pictures in. It is nice and clean. I like it too.


  3. I love your design, it’s nice when you can tell somebody actuallly puts effort into a page, and gives the topics. If you set up notifications value.


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: